1. How regularly does anyone have time for attracting - rather than serving - clients?
Cost to you ▾When you're caught up in serving clients without time for outreach, it's easy to fall into an exhausting feast-or-famine cycle. This unpredictability can make it challenging to plan for growth or invest in your practice's future.
2. How much do clients see online evidence of your expertise, skills or unique approach?
Cost to you ▾Your expertise and unique approach are truly valuable, but if potential clients can't see this online, you're likely missing out on premium opportunities. This often means your practice grows more slowly and attracts less profitable work than it could.
3. How often do you lose potential clients to those who present their services more professionally?
Cost to you ▾It can be frustrating when clients don't see your true value because of presentation. Each missed connection typically represents thousands in lost revenue, making it harder to reach your practice's financial goals.
4. How often do you find yourself working with clients who can't afford your true worth?
Cost to you ▾Taking on clients at lower rates might feel necessary sometimes, but it can significantly impact your bottom line. This reduced income makes it harder to invest in growth opportunities and build long-term financial stability.
5. When discussing your rates, how frequently do you feel confident rather than apologetic?
Cost to you ▾When you're not feeling fully confident about your rates, it's natural to undercharge. This pattern often leads to working at unsustainable rates, limiting your practice's growth potential and long-term profitability.
6. How often do you attract time-wasting inquiries from people who aren't your ideal clients?
Cost to you ▾Dealing with inquiries from clients who aren't the right fit drains time that could be spent on growth. These distractions often slow down your practice's development and reduce the resources available for reaching ideal clients.
7. How regularly do you feel like you're falling behind while other practices in your area thrive?
Cost to you ▾Watching others succeed while feeling stuck can be really disheartening. This situation often leads to reduced market share and missed opportunities for profitable growth, making it harder to invest in your practice's future.
8. When you see competitors' marketing success, how often do you feel confident rather than overwhelmed?
Cost to you ▾Feeling overwhelmed by others' marketing can lead to hesitation in promoting your services. This often results in slower growth and missed opportunities to establish yourself in more profitable market segments.
9. How frequently do you find yourself lying awake worrying about getting enough new clients?
Cost to you ▾Worrying about client flow can take a real toll on your decision-making and planning. This stress often leads to short-term thinking that compromises your practice's stability and sustainable growth.
Great! Now, let's see how ready you really are for ethical marketing...
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