Accessibility Statement
Your website works for every person who visits it, or it shuts the door on a portion of your clients before they've read a word.
Your website works for every person who visits it, or it shuts the door on a portion of your clients before they've read a word.
Most wellness websites launch incomplete. Accessibility lands on the to-do list and calcifies there. We build it into the foundation, so every client who arrives on your site can use it.
WCAG 2.1 AA compliance is the recognised standard for accessible web builds in the UK. We write it into your site's structure from day one. Accessibility is the frame the whole build hangs from - baked into the mix before anything else sets.
Practices leaving accessibility as a late-stage layer tend to discover the gaps at the worst possible moment - usually when a client surfaces them publicly. We take that variable off the table before your site goes live.
"Accessibility isn't a layer we apply at the end. It's the frame the whole build hangs from."
Working to this standard also means your site ages better. Retrofitting accessibility into an existing build costs time and money a correct initial build sidesteps entirely.
A correctly structured site is like a well-organised record collection - everything in its place, findable by anyone, immediately.
Wellness marketing insights: some of our thinking on this topic:
Your field: some of the fields we serve:
Screen readers, keyboard navigation, colour contrast ratios - these are the tools your clients use when a mouse or a clear screen isn't an option. Every page we deliver works correctly with assistive technology. Full stop.
We test across the tools that matter:
When we hand your site over, you receive a tested build and a documented record of what was checked. Some clients file it immediately and never look at it again. You'll have it when a client asks. A client will ask.
A checklist of good intentions produces a warm feeling. A tested, evidenced outcome produces a defensible record. We deliver the second one.
A tested, documented site is like a boiler with a valid service certificate.
Before we write a single line of new code, we look at what you already have. An accessibility audit of your existing content is where most of the real problems surface - and they're rarely where practices expect them.
Code gets the blame. The culprits are usually:
These issues cause more accessibility failures than anything in the underlying build. Left in place, they multiply across every page you add.
Finding them at the audit stage costs a fraction of what remediation costs after launch. The audit carries the most weight of anything we do together. It's where we earn the most ground.
Practices skipping straight to a new build carry the same structural problems into the fresh one. We close that door before we open the next.
An accessibility audit is like checking the walls before you hang anything.
Visual impairment is the example everyone reaches for. It's one category. Motor, cognitive, and situational access needs affect a far wider group of people than most practices realise - and those people book appointments, fill in contact forms, and decide in seconds whether your site will cooperate with them.
Consider who's actually on your site on any given afternoon:
Situational impairment is temporary and universal. Everyone encounters it. A site built to work for the full range of human conditions works better for all of them, including the ones who've never once thought about accessibility.
Your booking page is the one place you cannot afford ambiguity. We build forms and interactive elements to function clearly for the widest possible range of users - because your clients deserve the straightforward version, and the straightforward version converts better anyway.
A broadly accessible website is like a well-lit entrance with a level threshold.
Conflicts come up. A signature brand colour sitting below the contrast threshold. A font legible to you and illegible to a significant portion of your audience. A design choice looking fine on your screen and failing on half the devices your clients actually use.
We flag every conflict the moment it surfaces. You see the specific element, the compliant alternative, and the reasoning behind the recommendation. Then you decide. We document the outcome either way.
A brand colour failing contrast ratios feels like a crisis. It's a twenty-minute conversation on a weekday afternoon and gets logged before the tea goes cold. The documentation is what turns a problem into a managed decision.
We keep that record throughout the build. Every accessibility decision you make has a paper trail. Every one.
A documented accessibility decision is like a receipted alteration to a prescription.
Next step: simple quick connection:
A correctly completed accessible build produces three things: an accessibility statement meeting UK public sector requirements, a tested site with evidence to support it, and a record of any known limitations with the decisions behind them.
UK public sector bodies are legally required to hold all three. Private practices aren't bound by the same legislation - but the expectation moves in one direction, and forward-looking practices are already working to this standard.
Publishing an accessibility statement takes ten minutes. Backing it with a tested build, a consistent standard, and a documented decision trail takes the kind of work we do here. The statement means something because the folder behind it is real.
You leave the build holding something with substance. A page claiming you care about accessibility is a good intention. An evidenced record demonstrating it is a different thing entirely.
A complete accessibility record is like a full service history on a car.
Practices launching with documented accessibility compliance reach clients who'd otherwise close the tab in the time it takes to find the right mug. Book a discovery call and find out exactly what your current site needs to work for everyone who lands on it.
We love this moment. We have a visual river, a story garden and a listening wind that belong to exactly where you are - and a discovery call over coffee that goes properly both ways. Kettle's on. Milk and sugar?
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