Awards And Recognition
You might like our design work. But your clients will like it more. We've been awarded funding for our design-for-audiences efficacy, and plaudits for our platform.
You might like our design work. But your clients will like it more. We've been awarded funding for our design-for-audiences efficacy, and plaudits for our platform.
Awards get thrown around a lot. But award-winning methodology, not so much. Ours comes with a funding body, a measurement framework, an external review process and a little tech love attached.
Innovate UK funded our research into audience response to design. We're still flattered, and a little surprised.
Our measurement framework came from a structured, research process. which Innovate UK oversaw last year. The work involved:
The audience response patterns we understand emerge from measured data. We built a framework, applied it rigorously, and recorded what we found.
"The research revealed things we're all too busy to notice, like emotion, consequence and simplicity. And too polite to say out loud - like aesthetics, prejudice and beauty."
Innovate UK allocates funding to work with demonstrable research merit. Receiving it meant subjecting our methodology to external scrutiny and passing.
Every response we bring back from your website has a research-validated framework behind it. You deserve to make decisions from evidence. Make them from the numbers, not from a general feeling about how others look.
Wellness marketing evidence: real-world examples worth exploring:
The work: relevant facets of our approach here are:
SME News nominated us for an IT Award for our wellness platform. So very kind of them to even notice, even if we didn't win anything.
Our marketing platform was built over two years working with wellness practices and has been entirely forged by niche needs:
"This wellness marketing platform has been built entirely by requests from our clients seeking ways to make life easier. And more beautiful."
SME News runs annual awards to firms with demonstrable merit. Receiving even a nomination meant external consideration - and it also meant a lot to us.
PHP Classesnamed us as a contributor to their annual international Innovation Award for our wellness platform's video classes. Astonished our work was accepted, let alone distributed.
We contribute to open coding and our marketing platform contains code we've shared with the open code community. Takes a lot to get acceptance, so much good code already exists.
"This video structured data widget fits sleekly into search engine, aswer engine and A.I. generative engine needs. Which aids discovery."
PHP Classes runs annual awards to firms with coding merit. Receiving even a nomination meant external consideration - and it thrilled us.
You may be thinking this kind of audience-centred approach to design favours larger practices - multi-associate clinics, group practices, centres with a receptionist and a waiting room with a plant in it.
Not so.
The retention patterns we measured appeared consistently across all sizes alike.
A small therapy practice working four days a week from a consulting room above a dental practice shows the same audience behaviours as thirty-practitioner centre with a booking system, a social media manager, and a very confident brand identity. The shape of response holds regardless of the size of the practice.
"Scale changes the volume of the data. It does not change what the data says."
So our design framework works at your size because it it's been tested. Simple as.
Explore our ways and our work further:
Before we suggest a single change to how you market your practice, we assess your audience against known response patterns.
Functional, emotional, and attitudinal responses.
Which means the clients who visit, browse, leave, return, dive, engage, interact, signup, contact or book - are all more likely to do so in more favourable numbers.
We read our research relevant data first. The recommendation follows from what we find.
"Every practice we've worked with has audiences that tell a behavioural story. It's always more useful than the assumptions it replaces."
They're the hardest ones to find. We have a story garden and a visual river that belong to exactly that kind of practice - and a discovery call where your questions get the attention they're owed. Coffee first. Oat milk?
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