Choose Your Plan
Choose project or ongoing marketing, or a combination. Everything is set out for you in your tailor-made project plan.
Choose project or ongoing marketing, or a combination. Everything is set out for you in your tailor-made project plan.
Prices on the table, growth mapped, every delivery named. You know where you are with us, whether you want a one-off project or rolling programme. And leave whenever you like.
Every figure you need - what the work costs, what it includes, how long it runs - sits here, in plain English, before the first contact form loads.
You arrive at the discovery call already informed, already oriented. The chat starts from a position of mutual clarity, which is a remarkably civilised way to begin a professional relationship.
What you'll find on this page:
The discovery call is for your questions, your context, your situation. The scope reading happens here, before the call - so the call can do what conversations are genuinely good at.
The Foundation phase has a fixed price and a defined completion milestone. You know what you're buying before you buy it. You know when it ends before it begins. These two facts are, in most industries, considered fairly basic courtesies - and yet.
Surprising Fact73.5% of UK clinic owners raised their prices in the last 12 months - knowing the market rate makes the investment decision clearer.
A fixed scope means the deliverables are written down. A completion milestone means the phase closes when the work is done, full stop. The Foundation phase ends at a named point, and that point is described on the page you're reading now.
"You know what you're buying. You know when it ends. These are the two things most practitioners wish they'd known before they signed anything."
The Foundation is a closed shape. The price reflects the scope. The scope reflects the work. The work has a clear completion, and the ongoing phase begins only once it arrives.
Foundation work and ongoing work do different things at different moments in a practice's life. Pricing them together would be like charging the same rate for plastering and decorating - technically the same building, entirely different operations.
The Foundation phase builds the infrastructure. Ongoing work runs on top of that infrastructure once it's solid. Pricing them separately keeps the purpose of each phase legible - you always know which job your money is doing and why.
Practices that blur the two phases tend to end up optimising something with structural gaps in it. That's a slow, expensive way to make modest progress.
On this page, each phase has its own section, its own scope, and its own price. Read one, then read the other. They're designed to follow each other in sequence, like chapters in a book where the plot actually depends on having read chapter one.
We build prices to reflect what the work costs to do well. The figure on the page is the figure on the invoice - fixed, whole, already carrying the full weight of the scope. (A client who pushes back on price always exists. We've accounted for that by building a price we can explain in full.)
The price is the price. It reflects the time, the skill, the sequence, and the output. Adjusting it downward would mean adjusting the scope downward - and the scope exists because the work requires it, not because we enjoy writing long documents.
"What you see is what the work costs. We built it that way deliberately."
You can read the scope, read the price, and make a clear-headed decision. Transparent pricing means the decision belongs to you, made with full information, before anyone picks up the phone.
The discovery call is a fit conversation, full stop. We come ready to confirm a match or name a mismatch - and we do the second one just as cheerfully as the first. If the scope on this page suits your practice, we'll confirm it and talk through your questions. If it suits a different kind of practice entirely, we'll say so.
Some practices need something smaller to start. Some need something different entirely. The call exists to establish fit, and fit sometimes means a redirect. A good redirect early beats a poor commitment later - by several months and a meaningful amount of money.
We'd rather have the honest conversation early - directly, without the slightly uncomfortable energy of a sales situation - than watch a practice commit to a plan built for someone else's problems.
You come to the call with the scope already read. We come to the call ready to be straight with you. That's what the conversation is for.
Proof points: how we approach working with you:
Starting ongoing optimisation before the Foundation is complete is a bit like repainting a room with rising damp. The work gets done. The invoices arrive. The damp remains. Monthly retainer fees spent improving something with structural gaps produce results that are, at best, partial.
The Foundation phase closes those gaps first. Ongoing optimisation is built to compound on a solid base - that's the sequence, and the sequence is the point. We've written it into each plan so you can see precisely what arrives in which phase and why it arrives when it does.
The sequence is visible before you commit to it. Read it here, end to end, before the first call.
The Foundation plan is a defined starting point with a fixed scope, a fixed price, and a clear completion milestone. The ongoing phase begins only after it's done. That's the architecture. It holds.
What the Foundation phase does is close the gaps most practices have accumulated over years of adding things without a plan - a pricing page that went up in 2019, a contact form still routing to an old email address, a services section that made sense at the time. (Everyone has one of those.)
The Foundation makes the structure sound before the optimisation begins. It's the real work, up front, with a completion point you can mark on a calendar.
"Fixed scope. Fixed price. Clear completion. The ongoing phase waits until it's finished."
After the milestone is reached, the infrastructure runs without weekly tending - pages indexed, pricing visible, enquiry tracking active. Then ongoing work begins on top of something worth building on.
A full diary with no documented pricing structure is a volume problem. More clients through the door at the wrong price point is more of the same problem, arriving faster. The issue is structural, and structural problems need structural solutions.
A pricing structure visible, positioned, and consistently applied changes the shape of the enquiries a practice receives, not just the number of them. The Foundation phase builds that structure. The ongoing work maintains and grows it.
More bookings at unclear rates produce more of the same conversation - the one where a practice is explaining what it charges, why it charges it, and whether there's any flex. That conversation is exhausting. A documented pricing structure retires it permanently.
The practices charging what they're worth and filling their diaries without discounting have documented the thing most practices leave in someone's head. The Foundation closes the gap. Visibility, clarity, structure - in that order, at a fixed price, with a finish line.
The scope on this page is the complete scope. A supplementary document does not arrive after the call. The details are here, already, because that's where they belong.
You can see exactly what you're paying for because we've written it down in full, before any conversation begins. This is a deliberate choice, built into the structure from the start.
The sales call is the wrong place to learn what you're buying. By the time a prospect has invested forty minutes in a call, the decision is already emotionally made - and emotional decisions about professional services have a way of producing regretful clients.
"Read the scope. Read the price. Come to the call with the questions left standing."
After reading the full scope and pricing, the questions left standing tend to be about fit, timing, and context. That's a focused conversation. Which is the point.
Ongoing optimisation is built to compound. Every month of work builds on the month before and on the Foundation beneath it - infrastructure already indexed, already active. Each month adds to a total; the total grows in one consistent direction.
Growth happens once the groundwork is solid. The ongoing phase is where the practice gets sharper - where enquiry quality improves, where content builds authority, where the systems established in the Foundation phase get refined and extended.
The practices seeing consistent, year-on-year growth in quality enquiries and sustainable revenue commit to optimisation as a long-term discipline. The ongoing phase is designed for exactly that kind of commitment.
Foundation and growth work are priced as separate phases because combining them produces timelines with blur and deliverables with drift. A blurred timeline means nobody is sure what was supposed to arrive when. A deliverable left to drift means something gets dropped, and it surfaces later - usually at the worst possible moment.
Separate phases mean separate accountability. The Foundation scope is complete when the Foundation milestone is reached. The ongoing scope renews in defined cycles with defined outputs. The boundary between them is a clear line on the page.
Every plan on this page reflects the separation. The Foundation price covers Foundation work. The ongoing price covers ongoing work. The sequence is documented, visible, and designed to protect both sides of the arrangement from the kind of scope blur making working relationships miserable by month three.
"Two phases. Two prices. One sequence. Written down before the first call."
Clarity of scope is a structural feature, built into every plan - holding the work on track from month one through to the ongoing phase and beyond.
You've read the scope, you've seen the numbers - the call is just the conversation confirming the fit. Book your discovery call and arrive already informed.
So have we - to practices like yours, from the outside. We have a visual river, a listening wind and a story garden that make beautiful sense of what you do. twenty-five minutes. Good coffee. Kettle's on.
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