New Service Launch Pricing
A new service needs a price before it needs anything else, and most practices leave it blank for months.
A new service needs a price before it needs anything else, and most practices leave it blank for months.
You've built the thing already You've got the room booked and the leaflet printed, and the number where the price should go is still a placeholder in your head. We help you land on that figure this month, while the launch still counts as a launch.
A new service sits on your list, ready, waiting for a figure next to it.
You can wait for the calmer season, the new website, the point where you feel more finished.
Or we help you land on the number this month, while people are still asking what the new thing is.
A launch has a shelf life. After that, it's just another line on the price list, filed between reflexology and the thing you stopped offering in March.
Undercharging feels generous at the time. You're introducing the new thing gently, letting people try it before committing.
Clients who get the first slice free rarely queue up for a paid second one.
They remember the price of nothing, and expect it again, like a cat who's had the good tin once.
A launch discount trains people before it earns you anything. It's a habit you're teaching, not a favour you're doing.
You might be waiting to feel sure before you commit to a figure.
Certainty tends to turn up after the first few bookings, once people have paid and come back.
Waiting for it beforehand is a bit like waiting to feel hungry before you write the shopping list.
Confidence follows the number, it doesn't precede it. You set the price, then the calm arrives, usually around booking four.
Somewhere near you, this week, a client is typing the exact words for the service you've just built.
They don't know your name, your clinic, or your car park.
They don't know you trained for four years to offer this properly.
Pricing sits at the start of that problem, before anything else happens. Get the number right, and you're the answer they find, ahead of the one they scroll past.
A bargain price feels like generosity to you.
To a client, browsing your site with a cup of tea going cold beside them, it reads differently.
A figure that's too low doesn't whisper bargain. It shouts nobody's quite sure this works yet, including the person offering it.
A price that apologises for itself gets treated accordingly.
Clients read a rock-bottom fee the way they read a fish shop with no queue at lunchtime: something's off, and they walk on.
Pricing works like the label on a jam jar. It tells people what's inside before they've tasted a spoonful.
A vague label, handwritten and a bit smudged, makes even good jam look suspect.
It sits on the shelf while the properly labelled jar next to it sells out.
Your new service is the good jam. The number on it does the talking before anyone's tried a session.
Every month you delay, the old safer price carries on sitting there, propping up nothing much.
It's not a crisis. It's a slow leak, the sort you don't spot until the jar's half empty and you're wondering where it all went.
A month's delay is a month of hidden cost, invisible on the spreadsheet, obvious on the bank statement by August.
Ask any practice that finally raised its rates in October why it didn't happen in June, and watch them stare at the middle distance.
You could sit with a calculator and a strong coffee and work this out solo, the way you've worked out most things.
Or you could talk it through with a specialist who's watched this exact hesitation before, in this exact field, more times than either of us can count.
A short call gets the number sorted, properly, with a specialist who isn't guessing either.
You bring the hesitation. We bring the spreadsheet and the mild bossiness.
Booking the call costs you twenty minutes and whatever biscuit you have to hand.
Skipping it costs you another month of the new service sitting there, fully built, priced like an afterthought scribbled on a Post-it.
The call is short. The delay isn't. Twenty minutes now, against a month of the price doing nothing for you.
The service is ready. The number just needs saying out loud.
Book it before the leaflets go yellow at the edges.
Get a proper price on your new service before another month of launch quietly expires. book your discovery call
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