Group Programme Diagnostic
This diagnostic finds the exact point where your group programme loses people, so you stop guessing and start filling cohorts on purpose.
This diagnostic finds the exact point where your group programme loses people, so you stop guessing and start filling cohorts on purpose.
Seven statements about how your programme is designed, marketed, and held together. Score each one honestly; high for agreement, low for disagreement or uncertainty. The shape that emerges tends to be more revealing than any single score.
Feast one month, famine the next Your group programme fills in a rush of last-minute panic, then sits half empty while you wonder what changed. Nothing changed. The leak was always in the same place, you just never had a torch to find it.
Six people said it sounded great. Six people vanished by Thursday.
You call this normal. You call it "just how people are these days," the way you'd explain away a dodgy boiler that's been leaking for a year.
Enthusiasm without commitment isn't a personality trait of the general public. It's data. It tells you precisely where the conversation stopped working.
Six polite exits aren't bad luck. They're a pattern with your name on it.
Wellness marketing solutions: services that come into play here:
Talk it through: simple quick connection:
Your last three cohorts were built for three different sorts of people. Nobody told the algorithm.
It behaves rather like a dog handed three sticks at once. It doesn't fetch any of them. It just sits there, confused, next to the sticks.
Your platform can't guess what you do if you keep changing your mind about it. Consistency isn't a nice-to-have. It's the only way the algorithm, and your future clients, learn to recognise you.
A confused algorithm is only ever repeating your own confusion back at you, at volume.
If you were to run this as a professional marketer inside your practice, this kind of process would naturally smooth the path for you.
This is the process for working out why your group programme isn't filling the way you hoped, and it starts with your enrolment record, not your Instagram grid. Six steps, done properly, in order, no skipping to the pretty bits.
Good to know: Every practice has its own quirks - history, team, specialisms, triumphs, reputation, ambition and more - that offer unique marketing strengths. Happy to help you work out your steps, if it'd be useful.
The waitlist has four names on it. Two are existing clients being polite, the way you say yes to a raffle ticket you don't want.
You call this low demand. It isn't.
A recruitment plan built after the launch date arrives like invitations posted the morning of the wedding. Nobody's being rude by staying home. Nobody got proper notice.
Every post before a cohort opens is a scramble. Then silence, for the better part of a year, like a chimney only swept once it's already smoking.
Interest doesn't arrive in a fortnight, however good the graphic.
It builds in the long stretch nobody bothers to film, the ordinary Tuesdays with no launch attached. Skip that stretch and you skip the only part that works.
So, what now: how we approach working with you:
You assumed low numbers meant the price was wrong. You dropped it.
The numbers stayed exactly where they were, like a stain that laughs at a second wash.
Price was never what people were hesitating over. They were hesitating over something else entirely, and discounting it just made the real problem cheaper too.
A lower price doesn't fix a decision nobody was ready to make.
Somewhere in the diagnostic, the real blockage shows itself. Usually in the second email of the sequence, sat there like a damp patch behind the wardrobe.
That's the moment things get properly interesting.
Everything before that point was noise dressed up as effort. You'll recognise the moment because it makes you slightly cross with yourself, and slightly relieved.
Once you know why people stall before signing up, the next cohort fills without a single countdown graphic.
The feeling isn't a burst of excitement. It's closer to finally finding the fuse box after months of guessing which switch does what.
You know what you're doing before you do it again. A programme that fills itself feels nothing like one you have to push uphill every single time.
Clarity doesn't feel dramatic. It just feels like the lights coming on.
Find the exact point your group programme leaks people, then fix that one thing. start the diagnostic
That's rarer than it should be. We've built a listening wind, a story garden and a visual river for practitioners who are - and a discovery call that matches that honesty with some of our own. Coffee first. Biscuit?
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