Local SEO Vs National SEO
Local SEO brings the woman from Didcot to your clinic on Thursday, at a fraction of what national visibility costs you for a stranger who never books.
Local SEO brings the woman from Didcot to your clinic on Thursday, at a fraction of what national visibility costs you for a stranger who never books.
Stuck choosing a direction You've got two roads signposted SEO and both claim to be sensible. One fills your Tuesday mornings with people who live nine minutes away. The other gets your name mentioned in a roundup read mainly in Aberdeen, by nobody who owns your postcode.
Local SEO and national SEO get filed under the same heading, like jam and marmalade both being called preserve.
One gets a woman in Didcot into your clinic on a Thursday morning. The other gets you a mention in a roundup nobody in Didcot will ever read.
You are not selling roundups. You are selling Thursday.
Wellness marketing sunlight: services that come into play here:
Decent results: real-world examples worth exploring:
Jam and marmalade both spread. Only one gets eaten at breakfast in Didcot.
A client of ours spent eighteen months turning this over. Local, national, local, national, like deciding whether to paint the hallway.
The answer sat in the appointment book the whole time, next to the postcodes. Every client who'd ever booked lived within a bus ride.
You don't need eighteen months. You need your own diary and a highlighter.
National SEO earns its keep if you sell something that travels well in a jiffy bag. Candles, supplements, a nice woven blanket.
A knee specialist's patient does not arrive by post. Bad knees stay firmly in the postcode where they live, waiting for a hand to fix them.
Your patient walks in, or the appointment sits empty. Plan for the walk, not the parcel.
Good to know: Whatever's on your mind here, and however your practice's specifics play in, this is what specialist agencies take care of - so you can get on with running your practice. Happy to help ease your mind, if it'd be useful.
Google decides who appears for "physio near me" using your address, your reviews, and whether this week's opening hours match the ones you typed in when you set up the listing.
None of that involves your homepage font. Google has never once admired your font.
Your listing gets judged on the boring bits. The bits that sit still and tell the truth.
Nobody has ever chosen a physiotherapist for the kerning.
Paid social costs for UK wellness practices are set to climb 22% against last year, the way the gas bill creeps up without anyone signing anything.
Organic local search has asked for nothing more this year. It will ask for nothing more next year either.
Local search stays the same price it was the day you started, which is a rare thing to say about anything in 2024.
Ready to talk: simple quick connection:
New client costs have crept up the way household bills do, direct debit by direct debit, until you're paying triple for the same warm room.
Local search is one of the few places that bill never arrives. Your cost per booking stays where you left it.
You will still get letters about the boiler. Just not about this.
A national ranking gets you seen in Newcastle while your table in Bristol sits exactly as empty as before.
That's scenery, admired from a distance by people who were never coming. Reach without a booking is just a nice view.
You want bookings, not applause from a county you don't operate in.
The map pack sitting under the search results photographs terribly. Nobody's put it in a portfolio.
It fills Tuesday mornings anyway. That little map pack does more for your diary than your entire website redesign.
You can frame the homepage. The map pack pays the rent.
Nothing that fills a diary has ever needed to look nice doing it.
Four clinics across three counties, national visibility earns its keep and then some.
One room above a bakery in Leamington, national visibility sits there like a passport drawer full of currency from countries you've never visited.
Match the strategy to the size of the building you're standing in right now. You know which one you're standing in.
The parity between local and national was always dressed up, like a school fete pretending to be a village fair.
Once you see where your next client searches from, sat there in the analytics, in the postcodes, in the diary, the decision makes itself before you've finished your tea.
You were never really choosing. You were delaying the moment you looked.
The decision was in the appointment book. It's been there since last week.
See exactly where your next client is searching from, and stop guessing which strategy earns its keep. score your practice
Deserves a conversation that matches. Your wishes and impediments, our ecosystem and listening wind - twenty-five minutes, good coffee, and a story garden that has been waiting for exactly this. Biscuit?
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