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UK Clinics With Strong Admin Support Earn Nearly £14,000 More Per Clinician

HMDG's Private Practice Barometer 2026 found that clinics with solid admin support pull in a median of £70,871 per clinician, against £57,000 for the ones running lean on reception staff. This includes practices like yours, if you run a clinic or centre with more than one clinician and a front desk that either works or doesn't.

Page updated: 14 Aug 2026

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Clinics that treat admin staff as an optional extra, this research suggests, are quietly capping their own revenue before marketing gets anywhere near the problem.

Original Research	A comparison of clinician revenue across UK private practices, split by how well-staffed the admin side is
Source	https://hmdg.co.uk/private-practice-barometer/admin-multiplier-uk-private-practice/
Overview	HMDG's Private Practice Barometer 2026 tracks revenue per clinician against admin staffing levels in UK clinics and centres.
Year	2026
Publisher	Industry body, HMDG
Relevance to Wellbeing	Directly relevant to clinics and centres weighing up whether to invest in support staff or another clinician, since it puts a figure on what admin capacity is actually worth.
Our Verdict	Too early to tell the figure is specific and plausible, but the barometer doesn't say how it got there, so treat it as a strong hint rather than proof.
Our Summary	A clear, per-clinician figure, which is more useful than the usual vague claim about admin "mattering". It gives clinics a concrete reason to fund a receptionist before a new treatment room. No sample size or methodology is disclosed, so we don't know how many clinics this median comes from. "High" and "low" admin support are not defined anywhere we can see, which leaves quite a lot of room for interpretation.
Our Geo View	Based on UK private practice data; figures may not transfer directly to clinics operating under different insurance or staffing norms abroad.

Abstract of wellbeing niches and revenue flow

Recognise how this might impact your practice

Why this might matter to you

Coaching: this matters because even a one-person coaching practice has an "admin function", even if it's just you answering emails at 11pm.
Therapy: this matters because a missed call or a slow booking reply costs therapists clients before a single session happens.
Training: this matters because scheduling classes and chasing payments eats hours that could go into actually training people.
Alternative Healing: this matters because healers juggling bookings, invoices and social media alone are, in effect, running their own under-staffed admin desk.
Clinical: this matters because this is the exact setting the research was done in, so the £13,871 gap applies almost directly.
Retreat/Centre: this matters because centres with multiple practitioners have the most to gain from getting the front desk right, since the effect multiplies per clinician.

Where this came from

HMDG's report argues that reception and admin staff quietly do more for clinic revenue than most marketing spend does.

Private Practice Barometer 2026, published by HMDG, full report available at source.

Credibility flags: methodology not disclosed, sample size not disclosed, publisher type is an industry body rather than an academic or government source.

How we scored this

A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.

78%

Practice fit, 100How new, 100How solid, 25

Marked down mainly on how solid the method is, since neither the sample size nor how "high" and "low" admin support were defined is disclosed, though it scores well on both fit for clinics and centres and being current.

It's worth considering changes to your marketing practices

What this means for your marketing

Put the £13,871 figure on any page where you talk about running or growing a clinic, not just your own marketing pitch.
Say plainly, before a client asks, that admin support is an investment decision, not a nice-to-have.
Brief your team to stop apologising for reception costs on new business calls.
Use this stat with multi-clinician centres specifically, since the case is far weaker for solo practitioners.
Hold off quoting the exact percentage difference until the methodology is public, and stick to the pound figure instead.

Who this is most useful for

Practice type	Relevance	Recommended action
Coaching	Low	Note the principle, but don't quote the figure directly.
Therapy	Medium	Use as a prompt to review your own booking and response speed.
Training	Low	Mention briefly if scheduling admin comes up in sales conversations.
Alternative Healing	Medium	Frame it as a case for outsourcing bookings before adding new services.
Clinical	High	Lead with this stat when pitching admin investment to clinic owners.
Retreat/Centre	High	Use it directly in proposals about staffing structure for multi-practitioner sites.

Best before

Best before: revisit when HMDG publishes the next Private Practice Barometer, or sooner if the full methodology becomes available to check.

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