Global digital health revenue is forecast to reach nearly $178 billion in 2026

Statista's 2025 market outlook reckons worldwide digital health revenue will hit almost $178 billion by 2026, with average spend per user put at $121.18. This includes practices like yours, if you happen to sell anything with a download button or a booking app attached.

Page updated: 13 Aug 2026

Whole-practice growth for wellness practices. Rooted in Wiltshire, UK, working worldwide.

Practices selling anything online, from apps to video consultations, now count as part of a market forecast to grow steadily, regardless of how any single business is actually doing that month.

Original Research	Statista's projected figures for the size of the worldwide digital health market
Source	https://www.statista.com/outlook/hmo/digital-health/worldwide
Overview	Statista's outlook division produces annual sector forecasts built from its own market modelling, rather than surveys of practices or clients.
Year	2025
Publisher	Brand, Statista
Relevance to Wellbeing	Useful as background for how big the digital health category is generally, but it says nothing about client behaviour, pricing, or what any individual coaching or therapy practice can expect to earn.
Our Verdict	Too early to tell it's a forecast model, not fieldwork, so treat it as scene-setting rather than evidence.
Our Summary	Confirms digital health is a large and growing category worth being part of. The figure is modelled, not measured, so there's no sample size or fieldwork behind it. Average revenue per user gives a rough, if blunt, benchmark for online health spend. "Digital health" covers everything from hospital software to meditation apps, which makes the number too broad to pin on any one practice type.
Our Geo View	Applies broadly to all countries

Abstract of wellbeing niches and revenue flow

Recognise how this might impact your practice

Why this might matter to you

Coaching: this matters because if you sell anything online, you now technically belong to a $178 billion market, whether you feel like part of one or not.
Therapy: this matters because a booming digital health figure doesn't mean therapy clients have more to spend, just that somebody, somewhere, is spending more on something.
Training: this matters because online training programmes count towards this figure too, so the growth includes people who've never met a trainer in person.
Alternative Healing: this matters because "digital health" is roomy enough to include wellness apps and meditation subscriptions alongside actual healing work.
Clinical: this matters because clinics offering telehealth sit inside this figure, though it says nothing about which clinics are actually busy.
Retreat/Centre: this matters because a retreat with an online booking system is technically part of this market, even if the retreat itself is resolutely offline.

Where this came from

Statista's own outlook estimates the worldwide digital health market will bring in close to $178 billion by 2026.

Statista, Digital Health market outlook, published 2025.

Credibility flags: built from Statista's proprietary market model rather than a disclosed fieldwork sample, no independent survey methodology stated, publisher is a commercial data and analytics brand.

How we scored this

A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.

58%

Practice fit, 50How new, 100How solid, 25

Marked down mainly on how solid the method is, since it's a forecast model rather than measured behaviour, though it scores well on recency and reasonably on fit given how many practices now operate at least partly online.

It's worth considering changes to your marketing practices

What this means for your marketing

Use the $178 billion figure only as background colour, not as proof of anything about your own clients.
If you quote it, name Statista and call it a forecast, not a survey finding.
Don't pair it with claims about client demand or spending habits, it doesn't cover those.
Brief anyone writing copy that "digital health market size" and "coaching client budgets" are two different things.
Save the number for pitch decks and about-us pages, not for anything promising specific results.

Who this is most useful for

Practice type	Relevance	Recommended action
Coaching	Medium	Use only as macro market context, never as a client acquisition stat.
Therapy	Low	Avoid using this figure in client-facing therapy marketing.
Training	Medium	Fine as background if you sell training programmes online.
Alternative Healing	Low	Skip it unless you sell an app or subscription product.
Clinical	Medium	Useful for telehealth positioning, not for clinical outcome claims.
Retreat/Centre	Low	Not relevant unless the retreat has a genuine digital product line.

Best before

Best before: Statista updates this outlook annually, so revisit before quoting it past 2026, and check the current figures at Statista's Digital Health outlook before using the number again.

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