Somewhere on the internet in a year nobody bothered to specify, a claim went round saying people now trust AI and influencers for wellness advice more than they trust their GP, and this includes practices like yours.
Practices that rely on being the credentialed, sensible voice in the room should know that voice is apparently being drowned out, according to someone who didn't feel the need to say who they were.
| Original Research | An uncredited claim suggests AI tools and influencers have overtaken doctors as the go-to source for wellness advice. |
|---|---|
| Source | https://www.emarketer.com/content/influencers-ai-now-guide-more-wellness-choices-than-doctors |
| Overview | The page sits on eMarketer's site under their own commentary, but names no survey, dataset, or research body behind the actual figure. |
| Year | Unknown |
| Publisher | Media, eMarketer |
| Relevance to Wellbeing | If even loosely true, it strengthens the case for physician-backed and credential-led content, though "if even loosely true" is doing a lot of work here. |
| Our Verdict | Too early to tell It reads like something someone believed strongly enough to publish, but not strongly enough to attribute. |
| Our Summary |
|
| Our Geo View | Applies broadly to all countries. |
The claim appears on eMarketer's own site, folded into a piece about AI and influencers taking over from doctors, but nobody attached to a study or a name.
eMarketer, publish date not given. No original report, survey, or dataset is cited, so this counts as an unattributed statement rather than a documented finding.
Credibility flags: no methodology disclosed, sample size not disclosed, publisher type media/industry commentary rather than research body.
A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.
Marked down heavily on how solid the method is, since there isn't one on record, with recency also uncertain given no year is stated, though practice fit holds up reasonably well as a general wellness observation.
| Practice type | Relevance | Recommended action |
|---|---|---|
| Coaching | Medium | Reinforce personal credibility over generic advice. |
| Therapy | High | Foreground clinical training and regulation in your messaging. |
| Training | Medium | Address influencer-sourced misinformation directly in sessions. |
| Alternative Healing | Medium | Distinguish your approach clearly from unverified online trends. |
| Clinical | High | Lead with credentials and evidence base at every touchpoint. |
| Retreat/Centre | Low | Note it as background context, nothing more. |
Best before: revisit this once a properly sourced version turns up, or check back via eMarketer for anything they eventually attribute properly.
Every practice has had the client who trusted an app over a person, and this is the closest thing to proof that it's becoming the norm rather than the exception.
A good sign. Curious practitioners tend to love the discovery call - where our visual river, story garden and listening wind make beautiful sense, and your ambitions get the attention they're owed. Coffee while we talk. Oat milk?
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