Facebook Reach Has Apparently Collapsed, Though Nobody Will Say By How Much

A marketing agency's blog, undated but written with half an eye on 2026, claims fewer than 5% of a Facebook page's followers ever see its posts, though it doesn't say who measured that or when. This includes practices like yours, if you've ever wondered why your carefully worded retreat announcement got three likes, one from your mum.

Page updated: 13 Aug 2026

Whole-practice growth for wellness practices. Rooted in Wiltshire, UK, working worldwide.

Practices treating Facebook follower counts as a measure of their community should probably stop, at least until someone can point to where the underlying number actually came from.

Original Research	A digital marketing agency states that organic reach on Facebook business pages has fallen below 5%, with some versions of the claim putting it closer to 2%.
Source	https://mauawiyahdigitalmarketing.com/social-media-engagement-dropping-fix/
Overview	The claim appears on the agency's own blog, with no named study, sample, or platform data behind it, only "industry analysis" left unspecified.
Year	Not disclosed
Publisher	Brand, Mauawiyah Digital Marketing
Relevance to Wellbeing	Any practice using Facebook as its main shopfront should read this as a prompt to check what's actually landing, rather than trusting the follower count on the page.
Our Verdict	Too early to tell the general direction is plausible and widely reported elsewhere, but this particular figure has no named source behind it.
Our Summary	The claim matches what most page admins already suspect from their own dwindling likes. No named study, sample size, or date sits behind the number. The blog making the claim also sells the fix for it, which does nothing for its credibility. It doesn't require believing anything far-fetched, Facebook has openly deprioritised organic business content for years.
Our Geo View	Applies broadly to all countries

Abstract of wellbeing niches and revenue flow

Recognise how this might impact your practice

Why this might matter to you

Coaching: this matters because a coach relying entirely on Facebook likes for feedback may be mistaking silence from the algorithm for silence from the world.
Therapy: this matters because a therapist hoping anxious new clients will find them via a practice page might be relying on a platform that's quietly stopped showing that page to anyone.
Training: this matters because a trainer announcing a class on Facebook alone could be talking to an empty room while believing it's full.
Alternative Healing: this matters because healers who built a following through Facebook groups may discover that following was never paying as much attention as the numbers implied.
Clinical: this matters because a clinic posting health guidance on Facebook is effectively filing it somewhere almost nobody will open it.
Retreat/Centre: this matters because a centre depending on Facebook events to fill a retreat might want a plan that doesn't depend on an algorithm's mood that day.

Where this came from

A marketing agency's blog post argues that Facebook engagement is falling apart, then offers itself as the people to fix it.

Mauawiyah Digital Marketing blog, publish date not given.

Credibility flags: no methodology stated, no sample size given (not disclosed), and the publisher is the same company hoping to sell the remedy, so this is an industry blog with a commercial interest, not a research body.

How we scored this

A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.

13%

Practice fit, 25How new, 10How solid, 0

Marked down for sitting outside the six practice types as a general business-marketing claim, for having no date to judge how fresh it is, and rated at the very bottom on how solid the method is, since none is disclosed.

It's worth considering changes to your marketing practices

What this means for your marketing

Stop treating your Facebook follower count as a guest list, it isn't one.
Put an email sign-up next to the Facebook link, not instead of it, so someone besides an algorithm decides who hears from you.
Brief your team not to panic-post more often to chase reach, it won't out-argue the platform.
Say it plainly to regulars: "we're moving updates to email as well as Facebook", before they notice you've gone quiet.
Put your actual contact details on every leaflet and sign-off, not just a link to a page that may or may not be shown to anyone.

Who this is most useful for

Practice type	Relevance	Recommended action
Coaching	Medium	Add an email list sign-up alongside the Facebook page.
Therapy	Medium	Make sure the website, not the Facebook page, holds the essential information.
Training	Medium	Cross-post class announcements somewhere you actually control.
Alternative Healing	Medium	Invest in the community that shows up in person, not just online.
Clinical	Low-Medium	Treat Facebook as a noticeboard, not a waiting room.
Retreat/Centre	Medium	Have a non-Facebook way to reach past guests before the next launch.

Best before

Best before: worth rechecking whenever Facebook next changes its algorithm, or sooner if you'd rather have a properly sourced figure than an estimate. Sunlight Creations can help you find one.

Something Brought You All The Way Down Here.

A good sign. We have an ecosystem, a visual river and a story garden that have been waiting for a practice like yours. Come and find out what we mean - the coffee's hot and the discovery call goes properly both ways.

Find your Sunlight ▶