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Most Young Britons Already Feel Better Off Social Media

A Statista survey run in May 2025 found that just over half of UK 16 to 24 year-olds feel better when they spend less time on social media, with only 14 per cent disagreeing. This includes practices like yours, particularly if your marketing still assumes people want more scrolling, not less.

Practices chasing attention on social feeds should note that the people they most want to reach already think less feed time would do them good.

Original ResearchStatista data showing that most young UK adults link reduced social media use with feeling better, with disagreement in the minority.
Sourcehttps://www.statista.com/statistics/1622722/uk-young-social-media-users-spending-less-time
OverviewThe figures come from Statista, a data and market research platform, drawing on a UK-based survey of young adults' attitudes to their own social media habits.
Year2025
PublisherMedia, Statista
Relevance to WellbeingSpeaks to the digital fatigue argument that underpins a lot of wellness marketing thinking, even though it isn't specific to any one practice type.
Our VerdictToo early to tell The finding lines up neatly with what a lot of practitioners already suspect, but the survey behind it isn't named, so treat it as a useful steer rather than settled fact.
Our Summary
  • Only 14 per cent disagreed, which is a fairly emphatic result for something people are usually reluctant to admit.
  • It backs up the idea that constant feed presence isn't the drawcard some marketing plans assume it to be.
  • The underlying survey isn't named, so there's no way to check who ran it or how the questions were worded.
  • Sample size isn't disclosed, so we can't say whether this is 300 people or 30,000.
Our Geo ViewSpecific to the UK; the sentiment likely holds elsewhere but hasn't been measured there.
Abstract of wellbeing niches and revenue flow
Recognise how this might impact your practice

Why this might matter to you

  • Coaching: this matters because clients weary of their phones may respond better to fewer, more considered posts than a daily drip of content.
  • Therapy: this matters because a practice that talks about boundaries with screens can now point to a stat that agrees with them.
  • Training: this matters because promoting sessions through endless feed content may work against the very fatigue your clients are trying to escape.
  • Alternative Healing: this matters because a calmer, lighter online presence fits the offering better than a busy one ever did.
  • Clinical: this matters because patients scaling back their own screen time may notice, and appreciate, a practice that doesn't demand more of it.
  • Retreat/Centre: this matters because "switch off here" is a stronger pitch when the audience is already trying to switch off at home.

Where this came from

Statista reports that most young UK adults surveyed in May 2025 said cutting back on social media left them feeling better, with very few saying the opposite.

Statista, published May 2025. The original survey provider isn't named on the page, so this is presented here as secondary-sourced.

Credibility flags: methodology not disclosed, sample size not disclosed, publisher type Media (data aggregator).

How we scored this

A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.

58%
Practice fit, 50How new, 100How solid, 25

The relevance rating reflects decent recency and a reasonable fit with wellbeing themes generally, marked down mainly on how solid the method is, since neither the survey's author nor its sample size is given.

Faces of satisfied clients
It's worth considering changes to your marketing practices

What this means for your marketing

  • Cut back on the "post every day or vanish" habit and see if anyone actually notices the gap.
  • Put a line in your bio or about page saying you post less on purpose, not because you forgot.
  • Say it plainly before a client brings it up: less feed noise, more actual contact.
  • Brief your team that fewer, better posts beat a busy grid nobody asked for.
  • Lean on referral and word of mouth this month instead of another content push.

Who this is most useful for

Practice typeRelevanceRecommended action
CoachingMediumTrim posting frequency and see what happens to engagement.
TherapyHighFold the finding into messaging about digital boundaries.
TrainingMediumBalance class promotion with off-feed contact methods.
Alternative HealingMediumKeep the online presence calm and infrequent, on brand.
Clinical PracticesLowMention lightly in patient communications, not a headline point.
Retreats/CentresHighUse "less scrolling here" as an actual selling point.

Best before

Best before: revisit this when Statista updates the figure or a named survey with disclosed methodology covers the same ground; check back via Sunlight Creations for the update.

What next?

If you've ever wondered whether your daily post is landing or just adding to someone's pile, this is the bit of research that answers it honestly.

Talk to us about Whole-practice Marketing

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