Statista reckons global downloads of health and wellness apps reached 3.6 billion in 2024, up six percent on the year before, and this touches every practice with a screen between it and its clients.
Practices selling anything digital, from booking systems to guided meditations, are competing in a market that is still getting bigger, whether or not anyone can say exactly why.
| Original Research | A count of worldwide health and wellness app downloads showing continued year-on-year growth into 2024 |
|---|---|
| Source | https://www.statista.com/topics/9204/health-and-fitness-apps/ |
| Overview | Statista's topic page pulls together download and market figures for health and fitness apps, sourced from unnamed third parties it does not fully credit on this page. |
| Year | 2024 |
| Publisher | Industry body, Statista |
| Relevance to Wellbeing | Useful as a general indicator that demand for health-adjacent apps keeps rising, but too broad and too vaguely sourced to lean on for anything specific. |
| Our Verdict | Too early to tell the headline number is plausible enough but the trail behind it goes cold fast. |
| Our Summary |
|
| Our Geo View | Applies broadly to all countries |
Statista's page on health and fitness apps states that downloads climbed to 3.6 billion worldwide in 2024, a six percent rise on the previous year.
Statista, topic page, 2024. This is a secondary aggregator page, not a primary study, and it does not name the original data provider for this particular figure.
Credibility flags: methodology not disclosed, sample size not disclosed, publisher type is an industry data aggregator rather than a research body.
A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.
Marked down mainly on how solid the method is, since the figure is secondhand and uncredited, though it scores reasonably on how current it is and only middling on practice fit given how broadly "health and wellness apps" is defined.
| Practice type | Relevance | Recommended action |
|---|---|---|
| Coaching | Medium | Reference as context for digital tool adoption, not client behaviour proof. |
| Therapy | Medium | Mention in passing when discussing app-based mental health trends. |
| Training | High | Use to frame fitness app competition in marketing copy. |
| Alternative Healing | Medium | Note the growth of wellness app usage when pitching digital add-ons. |
| Clinical | Low | Avoid citing directly; too broad for clinical claims. |
| Retreat/Centre | Low | Use only as a background stat, not a selling point. |
Best before: revisit when Statista publishes its 2025 figures, and trace back to the original data source before quoting further. See Statista's topic page for updates.
Every practice with an app or a booking link is quietly part of this 3.6 billion, whether it meant to be or not.
Deserves a conversation that matches. The discovery call goes both ways - your wishes and ethics, our ecosystem and listening wind, a story garden built for practices like yours. twenty-five minutes. Good coffee.
≡