What Mindbody's 2025 Industry Report Says About Wellness Spending
Mindbody's 2025 State of the Industry report tots up what wellness consumers say they want from fitness and wellness businesses this year, and yes, that includes practices like yours.
Mindbody's 2025 State of the Industry report tots up what wellness consumers say they want from fitness and wellness businesses this year, and yes, that includes practices like yours.
Practices that treat this report as a weather forecast rather than a rulebook will get more out of it than those who take every projection as gospel.
| Original Research | Mindbody's annual industry report rounds up predicted 2025 trends in wellness consumer behaviour and business technology use. |
|---|---|
| Source | https://www.mindbodyonline.com/sites/default/files/public/education/learning-assets/2025%20State%20of%20the%20Industry%20Report.pdf |
| Overview | It pools survey responses from wellness consumers and business operators to sketch out spending habits, technology adoption and class-booking behaviour for the year ahead, published in-house by Mindbody, the wellness scheduling software company. |
| Year | 2025 |
| Publisher | Brand, Mindbody |
| Relevance to Wellbeing | Useful context for training and studio-style practices, though the data leans heavily on gym-goers and class attendees rather than one-to-one therapy or healing work. |
| Our Verdict | Too early to tell the numbers are worth a glance, but Mindbody sells software to the businesses it surveys, so its optimism deserves a raised eyebrow. |
| Our Summary |
|
| Our Geo View | Mostly reflects US consumer habits; figures on spending and booking behaviour may not map neatly onto UK or EU markets. |
Mindbody's yearly roundup of what it reckons wellness consumers and businesses will do next.
Mindbody, published 2025. Distributed as a downloadable PDF, not a peer-reviewed paper.
Credibility flags: methodology partially disclosed, consumer and business surveys are referenced but exact sample sizes and recruitment details sit outside the summary text, publisher type is a commercial brand with a stake in the findings.
A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.
Marked down a touch on how solid the method is, since the underlying survey detail isn't fully spelled out, scored well on how current it is, and given a moderate rating on practice fit thanks to its studio-and-gym skew.
| Practice type | Relevance | Recommended action |
|---|---|---|
| Coaching | Medium | Review your booking flow for friction points. |
| Therapy | Low | Note the trend, but don't restructure your model around it. |
| Training | High | Compare your class-booking experience against the report's expectations. |
| Alternative Healing | Medium | Track whether package or membership offers land well with your clients. |
| Clinical Practices | Low | Keep an eye on client expectations around app-based booking. |
| Retreats/Centres | High | Audit your technology stack against the report's predictions. |
Best before: worth revisiting when Mindbody's 2026 edition lands, or sooner if you fancy checking the original PDF yourself.
Anyone who's watched a client pick a studio purely because the booking app looked nicer will recognise the tension this report puts numbers to.
Deserves a conversation that matches. The discovery call goes both ways - your wishes and ethics, our ecosystem and listening wind, a story garden built for practices like yours. twenty-five minutes. Good coffee.
≡