The biggest wellness goal Brits claim for 2026 is less scrolling and more real conversation, though nobody's saying where that number came from.

A 2026 wellness trends piece reckons a quarter of Brits plan to cut back on social media and spend more time on actual relationships, though nobody involved has said who counted or how. This includes practices like yours.

Page updated: 13 Aug 2026

Whole-practice growth for wellness practices. Rooted in Wiltshire, UK, working worldwide.

Practices built on real human contact might enjoy hearing this, if only someone would say where the figures came from.

Original Research	A spa retailer's trends report claims a quarter of Brits plan to spend less time on social media and more time rebuilding relationships in 2026.
Source	https://www.platinum-spas.com/latest-news/the-wellness-report-2026/
Overview	The page sets out predicted wellness resolutions for the coming year, published by spa retailer Platinum Spas on its own site with no named survey behind it.
Year	2026 (as stated in the report title; actual publish date not disclosed)
Publisher	Brand, Platinum Spas
Relevance to Wellbeing	If accurate, this supports the idea that people are tiring of screens and craving real connection, which suits practices built on presence rather than performance, but with no named survey behind it, it's best treated as an industry hunch rather than evidence.
Our Verdict	Too early to tell It sounds plausible and matches the general mood, but with no sample size, method, or source named, it reads more like marketing copy than research.
Our Summary	The sentiment lines up neatly with what most of these practices already offer clients. It's a handy line to have ready if someone asks why you're not glued to Instagram. There's no sample size, no survey name, and no date given. As it stands, this is one retailer's opinion dressed up as a national trend.
Our Geo View	Applies broadly to all countries, though the claim itself is framed around British attitudes specifically.

Abstract of wellbeing niches and revenue flow

Recognise how this might impact your practice

Why this might matter to you

Coaching: this matters because coaches spend a lot of time telling clients to switch off their phones, so it's nice when a headline agrees, sourced or not.
Therapy: this matters because therapists already hear clients say they want fewer screens and more people, they just don't usually need a spa company to back them up.
Training: this matters because trainers built on showing up in person happen to be on trend by accident.
Alternative Healing: this matters because healers working through actual human contact can quietly enjoy being ahead of a trend nobody's proven exists yet.
Clinical: this matters because clinics offering face-to-face care don't need a shaky stat to justify staying face-to-face.
Retreat/Centre: this matters because retreats selling a break from screens are basically this unverified claim made flesh, whether or not the claim holds up.

Where this came from

Platinum Spas' own wellness trends piece says a quarter of Brits are planning to log off and reconnect with people in 2026.

Platinum Spas, "The Wellness Report 2026", published on the retailer's own site, no publish date given.

No methodology disclosed, no sample size given, and the publisher is a spa retailer rather than a research body.

How we scored this

A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.

50%

Practice fit, 50How new, 100How solid, 0

Marked down heavily on how solid the method is, since none is shown, though it scores reasonably on fit for the wellbeing sector and, going by the report's own stated year, on being current.

It's worth considering changes to your marketing practices

What this means for your marketing

Mention the "digital fatigue" idea in your next newsletter, but call it a vibe, not a fact.
Put a line on your homepage about real conversations over feeds, if that's genuinely how you work.
Brief your team not to quote the 26% figure to clients as if it's gospel.
Say plainly, before anyone asks, that you can't source the number but you believe the sentiment.
Use it to open conversations in consultations, not as proof in your marketing materials.

Who this is most useful for

Practice type	Relevance	Recommended action
Coaching	Medium	Reference the sentiment in content, skip the number.
Therapy	Medium	Use it to open conversations about screen habits, not as evidence.
Training	Low	Leave it out unless a client brings it up first.
Alternative Healing	Medium	Weave it into messaging about presence, lightly.
Clinical	Low	Not worth citing in clinical marketing.
Retreat/Centre	High	Lean into the theme in campaigns without quoting the stat itself.

Best before

Best before: revisit this the moment Platinum Spas publishes an actual methodology, or swap it out as soon as a properly sourced 2026 wellness trends survey turns up.

Consider This The Footnote That Changes Things.

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