Physiotherapy Still Tops the List at Private Clinics, But a Third Have Gone Multi-Disciplinary

HMDG's 2026 Private Practice Barometer found physiotherapy is still the most commonly offered service at UK private clinics, though plenty of them now do far more than physio alone. This includes practices like yours, if you run a clinic or share a waiting room with one.

Page updated: 13 Aug 2026

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Clinics that describe themselves as "just physio" are now outnumbered by ones offering several disciplines under one roof, and that shift changes what patients and referrers turn up expecting.

Original Research	A breakdown of what services UK private clinics actually offer, showing physiotherapy as the most common single service even as multi-disciplinary setups become widespread.
Source	https://hmdg.co.uk/private-practice-barometer/methodology/
Overview	HMDG's methodology page for its 2026 Private Practice Barometer sets out how many surveyed clinics offer physiotherapy versus a combination of services.
Year	2026
Publisher	Industry body, HMDG
Relevance to Wellbeing	A useful benchmark for any clinic deciding whether to stay single-service or branch out, though it says nothing about how those clinics staff themselves.
Our Verdict	Too early to tell The service-mix figures look plausible enough, but with no sample size given anywhere, treat the percentages as a rough steer rather than gospel.
Our Summary	A third of clinics have already gone multi-disciplinary, so branching out is now the mainstream move, not a fringe one. No sample size is disclosed on the page, so nobody outside HMDG knows how many clinics this is actually based on. This is not, whatever's been quoted elsewhere, the source for the "58% of physio practices use an associate model" claim; that figure does not appear in this dataset at all. It does give a named, dated reference point for any physio-heavy clinic weighing up whether to diversify.
Our Geo View	UK-specific: the Barometer surveys private practices in the UK, so the split of services may look quite different elsewhere.

Abstract of wellbeing niches and revenue flow

Recognise how this might impact your practice

Why this might matter to you

Coaching: this matters because if you share premises with a clinic, knowing whether it's physio-only or multi-disciplinary tells you who else you're standing next to.
Therapy: this matters because referral routes from clinics increasingly assume a multi-disciplinary setup, and a physio-only clinic will simply send that work elsewhere.
Training: this matters because trainers partnering with a clinic need to know whether they're pitching to a specialist or a generalist operation.
Alternative Healing: this matters because multi-disciplinary clinics are more likely to have room for complementary services under their roof than physio-only ones.
Clinical: this matters because a third of the competition has already diversified, and standing still is a decision too.
Retreat/Centre: this matters because centres bundling clinical services should know which model is now more common before they copy the wrong one.

Where this came from

HMDG's methodology page explains how it counted physiotherapy provision and multi-disciplinary status across the clinics it surveyed for its 2026 Barometer.

HMDG, Private Practice Barometer 2026, methodology page, published 2026.

Credibility flags: methodology is described in outline; sample size not disclosed; publisher is an industry body reporting on its own survey.

How we scored this

A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.

85%

Practice fit, 100How new, 100How solid, 50

Marked high on practice fit and recency, since this sits squarely inside clinical practice and comes from a 2026 survey, but marked down on how solid the method is, given the missing sample size.

It's worth considering changes to your marketing practices

What this means for your marketing

Check your own service list against this split before you write "multi-disciplinary" anywhere on your site.
If you're physio-only, say so plainly. It's still the majority position, not a weakness to hide.
Pull the "58% use an associate model" line from any live materials; this survey does not back it up.
Brief your team on the actual figures before a client repeats the wrong stat back at you.
Cite HMDG by name if you use any of these numbers, and link to the methodology page rather than a secondhand summary.

Who this is most useful for

Practice type	Relevance	Recommended action
Coaching	Low	Note it as background, not a talking point.
Therapy	Medium	Use it to understand referral flow from clinics.
Training	Medium	Reference it when pitching to clinic partners.
Alternative Healing	Medium	Consider it when approaching multi-disciplinary clinics for shared space.
Clinical	High	Benchmark your own service mix directly against it.
Retreat/Centre	Medium	Use it to inform which clinical services to bundle in.

Best before

Best before: revisit when HMDG publishes its next Barometer, or sooner if you're using this to correct the associate-model claim doing the rounds.