In 2024, an industry blog claimed that brands trimmed their daily posting slightly and still saw engagement climb by almost twenty percent, though nobody named where the numbers came from. This touches any practice running a social account, which by now is most of them.
Practices grinding out a post a day because someone once said they had to might be relieved to hear that even big brands are posting less, and apparently doing better for it, though it's worth knowing how thin the evidence actually is before building a strategy on it.
| Original Research | A social media platform's blog states that brand posting frequency eased off slightly in 2024, while engagement on those posts rose by nearly a fifth. |
|---|---|
| Source | https://sproutsocial.com/insights/social-media-benchmarks-by-industry/ |
| Overview | The page collects various social media benchmark figures for brands, published by Sprout Social, a social media management software company, though this particular claim isn't attributed to any named study. |
| Year | 2024 |
| Publisher | Brand, Sprout Social |
| Relevance to Wellbeing | One estimate suggests posting a little less and getting more back for it, which aligns with how small practices tend to operate, though the underlying data is about large commercial brands, not wellbeing businesses. |
| Our Verdict | Too early to tell The direction sounds plausible, but with no named source, sample, or method, it should be treated as an industry assertion rather than proven fact. |
| Our Summary |
|
| Our Geo View | Applies broadly to all countries. |
A social media management company's blog states that brands posted marginally less in 2024 than the year before, while the engagement each post received rose sharply.
Sprout Social, 2024. No specific publish date is given on the page, and no underlying report or survey is named.
Credibility flags: methodology not disclosed, sample size not disclosed, publisher type is a brand with a commercial interest in social media tools.
A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.
The rating reflects a claim scored low on practice fit, since it concerns brands generally rather than wellbeing businesses, middling on recency given it's a 2024 figure, and marked right down on how solid the method is, because nothing is disclosed and nobody is named.
| Practice type | Relevance | Recommended action |
|---|---|---|
| Coaching | Medium | Cut posting frequency gradually and watch engagement over a few months. |
| Therapy | Medium | Use it as a reason to post less often but with more care. |
| Training | Medium | Test fewer, higher-effort posts against the old daily habit. |
| Alternative Healing | Medium | Consolidate content into fewer, sharper posts rather than constant output. |
| Clinical | Low | Treat the claim as background noise; compliance rules matter more than posting frequency here. |
| Retreat/Centre | Medium | Reduce channel sprawl and put effort into fewer well-made posts. |
Best before: Revisit when Sprout Social updates its benchmark page next year, and ideally check whether they've named a source by then.
Most practices know the guilty feeling of skipping a day's post, and this is the closest thing to permission you'll get from an unsourced industry blog.
Well done, thinker. We love thinkers and they love our careful ways - our listening wind, story garden and visual river are all waiting for you in a twenty-five-minute coffee conversation that helps you rekindle faith in growing your practice. Milk and sugar?
≡