Ten hours a week on social adds up to thirteen full workin

Page updated: 13 Aug 2026

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Practices that tot up their own weekly social media hours against this figure may recognise the shape of it, even though nobody signed their name to the calculation.

Original Research	A blog's own arithmetic, claiming that ten weekly hours spent on social media adds up to thirteen full working weeks lost each year
Source	https://blog.picmim.com/blog/how-much-time-companies-spend-social-media
Overview	The post multiplies a weekly hours estimate by fifty two weeks to argue that time on social platforms is time away from other business tasks, and it appears on a marketing agency's own blog.
Year	Not stated on the source page
Publisher	Brand, Picmim (marketing agency blog)
Relevance to Wellbeing	The underlying logic, that hours spent posting are hours not spent with a client, transfers neatly to any owner run wellbeing practice, though the number itself was worked out rather than researched.
Our Verdict	Too early to tell The multiplication is sound, but there is no survey, no sample and no source behind it, just one blog's tidy sums presented as if they were findings.
Our Summary	The core point, that content time comes from somewhere else in the working week, holds true no matter who does the counting. Ten hours a week is a plausible, even modest, guess for a sole practitioner running their own accounts. There is no named source, no survey and no date, only one blog's own multiplication. The figure assumes everyone spends exactly ten hours a week, a number nobody actually measured.
Our Geo View	Applies broadly to all countries

Abstract of wellbeing niches and revenue flow

Recognise how this might impact your practice

Why this might matter to you

Coaching: this matters because every hour spent captioning a carousel is an hour not spent on a paying session.
Therapy: this matters because a full inbox and a half finished content calendar rarely coexist peacefully.
Training: this matters because class prep and social media both want the same early morning hour.
Alternative Healing: this matters because word of mouth still works, and it does not need a hashtag.
Clinical: this matters because clinical time is billable and scrolling for content ideas is not.
Retreat/Centre: this matters because a team member drafting posts all week is a team member not answering the phone.

Where this came from

A marketing agency's blog post working out, in its own words, how many hours a year get eaten by social media upkeep.

Picmim blog, publish date not shown anywhere on the page. No named author or study is attached, so this is being treated as a self published, secondary claim rather than a sourced statistic.

Credibility flags: no stated methodology, sample size not disclosed, publisher type is a marketing agency blog rather than a research body.

How we scored this

A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.

13%

Practice fit, 25How new, 10How solid, 0

Marked down hard on how solid the method is, since there isn't one on show, scored decently for how well it fits a small owner led practice, and marked low on recency simply because there was no date to check it against.

It's worth considering changes to your marketing practices

What this means for your marketing

Time your own social media hours for one real week before quoting anyone else's figures.
Put a weekly time cost next to your content plan so it stops looking like a free extra.
Tell clients plainly that sessions come before selfies, in that order, always.
Brief whoever handles your socials on what a week of it actually costs, not what an unnamed blog claims it costs.
Set a hard weekly cap on content hours and stick to it, out of self preservation.

Who this is most useful for

Practice type	Relevance	Recommended action
Coaching	Medium	Cap weekly content hours and protect session time first.
Therapy	Medium	Track hours spent on socials against client hours for one month.
Training	Medium	Batch content creation to one sitting rather than daily scrolling.
Alternative Healing	Low	Lean on referrals and reviews before adding more posting hours.
Clinical	Low	Delegate social tasks rather than doing them between appointments.
Retreat/Centre	High	Assign a fixed weekly hour budget to whoever runs the socials.

Best before

Best before: revisit this once a properly sourced time-use study turns up, and check the original claim against Picmim's blog for any update or citation added later.

Curiosity Got You This Far.

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Ten Hours A Week On Social Media Adds Up To Thirteen Working Weeks A Year