An undated case study doing the rounds on a yoga business site claims one studio brought in 500 new students in a year and kept only 90 of them past the twelve-month mark; this includes practices like yours, if you've ever wondered why a full class list doesn't always mean a healthy business.
Studios that pour all their marketing into getting people through the door often find the door swings both ways, and this case is a fairly blunt illustration of why.
| Original Research | A yoga studio's new-student numbers set against how many were still attending a year on |
|---|---|
| Source | https://www.yogitimes.com/article/yoga-business-studio-keeping-student-retention-rate |
| Overview | The article offers general retention advice for yoga studios and includes one studio's own attendance figures as a worked example. |
| Year | Not stated |
| Publisher | Media, YogiTimes |
| Relevance to Wellbeing | It's a single, unverified example rather than sector-wide data, but the pattern it shows, strong intake against weak retention, is one plenty of studio-style practices will recognise. |
| Our Verdict | Too early to tell The figures come from nowhere in particular, so treat the story as useful and the stat as decoration. |
| Our Summary |
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| Our Geo View | Applies broadly to all countries |
The piece is really a retention advice article for yoga studios, with one studio's own figures dropped in as illustration.
YogiTimes, publish date not given. The page could not be independently verified at the time of writing, so this is treated as secondary and unconfirmed.
Credibility flags: no methodology disclosed, sample size unclear beyond the single studio mentioned, publisher is a wellness media site rather than a research body.
A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.
Marked down heavily on how solid the method is, since the figures carry no attribution at all, and marked down on recency too, since no date is given anywhere; the practice fit stays reasonable because studio retention is a genuine wellness business problem, whatever the sourcing.
| Practice type | Relevance | Recommended action |
|---|---|---|
| Coaching | Medium | Track renewal past session three, not just sign-ups. |
| Therapy | Medium | Note dropout points instead of only intake numbers. |
| Training | High | Measure return-for-next-level rates, not just enrolment. |
| Alternative Healing | Medium | Ask repeat clients what actually brought them back. |
| Clinical | Medium | Check completion rates on treatment plans, not just admissions. |
| Retreat/Centre | High | Compare repeat bookings against new bookings every quarter. |
Best before: revisit this one whenever you update your own retention figures, and swap it for a properly sourced study if you come across one. Sunlight Creations keeps a closer eye on which ones are worth trusting.
Most practice owners have stared at a full booking calendar and wondered why the bank balance doesn't match it, and that's precisely the gap this story is pointing at.
The best practitioners always find their way here. We have a story garden, a listening wind and a visual river waiting to make sense of themselves - they do, beautifully, in a twenty-five-minute conversation over a good coffee. How do you take it?
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