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Clinic Owners Who Raised Their Prices Are Sitting On Nearly Double the Revenue of Those Who Didn't

HMDG's 2026 survey of 715 UK clinic owners found most had already put their prices up, and the ones who had were earning considerably more than the ones still dithering. This includes practices like yours.

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Clinics that keep their prices frozen out of nerves are, on this evidence, leaving a fair amount of money on the table while their braver colleagues get on with running a business.

Original ResearchHMDG's annual benchmarking survey of UK MSK clinic pay, pricing, retention and marketing spend
Sourcehttps://hmdg.co.uk/private-practice-barometer/
OverviewThe report tracks how much UK MSK clinic owners pay themselves, what they charge, how they retain staff and what they spend on marketing, published by HMDG.
Year2026
PublisherIndustry body, HMDG
Relevance to WellbeingDirectly relevant to clinical and therapy practices weighing up a price rise, since it links the decision to actual revenue outcomes rather than gut feeling.
Our VerdictToo early to tell a decent sample size, current data and a direct line to the practices this whole series is about.
Our Summary
  • 73.5% of clinic owners raised prices in the last year, so anyone still holding off is now in the minority.
  • Clinics planning increases report median revenue of £437,000, against £228,000 for the undecided ones.
  • The survey shows a correlation between price rises and higher revenue, not proof that one causes the other.
  • It's UK MSK clinics specifically, so results may not translate cleanly to every corner of wellbeing.
Our Geo ViewApplies specifically to UK clinics; the pricing and revenue figures are in sterling and won't map neatly onto other healthcare markets.
Abstract of wellbeing niches and revenue flow
Recognise how this might impact your practice

Why this might matter to you

  • Coaching: this matters because if clinics are getting away with a 6% rise, coaches quietly freezing their rates out of politeness might want to reconsider.
  • Therapy: this matters because the data suggests hesitating on price is the more expensive option, not the safer one.
  • Training: this matters because course and programme pricing tends to follow the same nerves as clinic pricing, and the same evidence applies.
  • Alternative Healing: this matters because if mainstream MSK clinics can raise prices without losing their shirts, so can most healing practices with loyal clients.
  • Clinical: this matters because it's the exact population surveyed, so the numbers apply with no translation required.
  • Retreat/Centre: this matters because centres juggling multiple practitioners' rates can use this as cover for a wider pricing conversation.

Where this came from

HMDG asked over seven hundred UK clinic owners about their pay, pricing and marketing habits, and found most had already put prices up rather than agonised over doing so.

HMDG, UK Private Practice Barometer 2026, published directly on HMDG's own site, not paywalled.

Credibility flags: survey-based, 715 respondents, methodology and sample size disclosed by an industry-focused publisher.

How we scored this

A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.

93%
Practice fit, 100How new, 100How solid, 75

Marked up for a near-perfect practice fit and fully current data, and marked down slightly on method confidence, since it's a self-published industry survey rather than an independently audited one.

Faces of satisfied clients
It's worth considering changes to your marketing practices

What this means for your marketing

  • Put your last price rise date somewhere visible, so clients see you're not standing still on it.
  • Say the number before a client asks: mention your rate confidently rather than apologetically in emails and consultations.
  • Brief your reception or booking team on the revenue-gap finding so they can hold their nerve when a client queries a rise.
  • Use the 73.5% figure in a short social post if you've raised your own prices this year, it makes you look normal rather than greedy.
  • Review your rates against the 6% median rise and decide if you're behind, on pace, or quietly underselling yourself.

Who this is most useful for

Practice typeRelevanceRecommended action
Clinical PracticesHighBenchmark your own pricing directly against the report's figures.
TherapyMediumUse the revenue-gap finding to justify a planned price review.
TrainingMediumApply the same logic to course fees rather than clinic rates.
Alternative HealingMediumBorrow the confidence, if not the exact numbers.
Retreats/CentresMediumBring the data into pricing discussions with resident practitioners.
CoachingLowNote the general pricing-confidence pattern without leaning on the specifics.

Best before

Best before: revisit when HMDG publishes the next annual Barometer, or sooner if UK clinic pricing shifts sharply before then.

What next?

Every clinic owner who's ever stared at their price list and quietly decided "not this year" is, according to this, the one losing out.

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