Nearly three-quarters of UK clinics put their prices up last year - has yours moved?

HMDG's 2026 Private Practice Barometer found that most UK clinics quietly raised their fees over the past year, and if you run a clinic, that "most" almost certainly includes people down your road.

Page updated: 13 Aug 2026

Whole-practice growth for wellness practices. Rooted in Wiltshire, UK, working worldwide.

Clinics that haven't touched their price list in the last twelve months are now the exception, not the sensible middle ground.

Original Research	A 2026 benchmarking survey of UK physiotherapy fees and pricing behaviour across private practice.
Source	https://hmdg.co.uk/private-practice-barometer/physiotherapy-pricing-benchmarks-uk-2026/
Overview	It draws on responses from more than 700 UK clinic owners, collected by HMDG for its annual Private Practice Barometer.
Year	2026
Publisher	Industry body, HMDG
Relevance to Wellbeing	Speaks directly to clinics setting or reviewing their own fees, since the people surveyed were doing exactly that.
Our Verdict	Too early to tell a decent sample, close to home, telling clinics something worth checking against their own price list.
Our Summary	700+ clinic owners is a proper sample, not a hunch dressed up as data. It's specific to UK private practice, so the numbers aren't diluted by unrelated wellness sectors. It's framed around physiotherapy pricing, so other clinical settings should read across with a bit of care. It reports what other clinics did, not what your own clients would actually pay without blinking.
Our Geo View	Applies specifically to UK private practice; clinics elsewhere should treat the fee figures as reference points, not benchmarks.

Abstract of wellbeing niches and revenue flow

Recognise how this might impact your practice

Why this might matter to you

Coaching: this matters because if clinics down the road are repricing without losing clients, coaches sitting on old rates might be underestimating what people will pay.
Therapy: this matters because clients used to seeing clinic fees rise won't blink at a therapist doing the same, provided it's explained rather than sprung on them.
Training: this matters because a market where most providers are adjusting prices makes a static rate card look less like stability and more like inertia.
Alternative Healing: this matters because clients comparing you to clinical services with rising fees may already expect your prices to move too, not stay frozen out of politeness.
Clinical: this matters because it's the closest data point most clinics will get to "what is everyone else actually charging."
Retreat/Centre: this matters because centres bundling clinical-style services should know the going rate has shifted, even if the retreat's brochure hasn't.

Where this came from

HMDG's annual look at what UK physiotherapy and private clinics actually charge, and how many bothered to change it this year.

HMDG, Private Practice Barometer 2026, published on their site under private practice benchmarking.

Credibility flags: survey-based methodology, sample size disclosed at over 700 UK clinic owners, publisher is an industry-facing benchmarking body rather than an academic or government source.

How we scored this

A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.

93%

Practice fit, 100How new, 100How solid, 75

Marked up for being squarely in-niche and freshly published, but held slightly back on method confidence since it's an industry survey rather than an independently audited one.

It's worth considering changes to your marketing practices

What this means for your marketing

Put your last price review date somewhere you can actually see it, and if it's over a year old, book the conversation.
Say the word "increase" before a client has to ask why the invoice looks different.
Brief your front desk on one clear line explaining any price change, so nobody's improvising at reception.
Mention in passing that fees across UK clinics have generally moved this year, so clients don't think it's just you.
Hold off on discount offers that undercut a rise you're about to announce.

Who this is most useful for

Practice type	Relevance	Recommended action
Coaching	Low	Note the trend, but don't lift clinic figures directly.
Therapy	Medium	Use as a general market signal when reviewing rates.
Training	Low	Treat as background context only.
Alternative Healing	Medium	Reference the wider pricing shift, not the specific figures.
Clinical	High	Benchmark your own fees against this directly.
Retreat/Centre	Medium	Check clinical add-ons against current clinic pricing.

Best before

Best before: revisit when HMDG publishes the next annual Barometer, or sooner if your own price list is starting to feel dated.

Well. Here We Are At The Bottom.

The best practitioners always find their way here. We have a story garden, a listening wind and a visual river waiting to make sense of themselves - they do, beautifully, in a twenty-five-minute conversation over a good coffee. How do you take it?

Find your Sunlight ▶