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Wellbeing Practice Owners Take Half the Holiday Their Own Staff Are Legally Owed

Tide's 2026 survey of 500 UK business owners found that one in six take no days off at all, and the average founder manages just fifteen days a year. This includes practices like yours.

Practices are usually built by people who forget to switch off, and that habit tends to surface later as burnout, snappy decisions, or a very tired face on the intake form.

Original ResearchTide surveyed 500 UK founders and found most take drastically less leave than their own employees are legally entitled to.
Sourcehttps://www.tide.co/blog/tide-update/the-holiday-gap/
OverviewThe report tracks how little annual leave UK business owners actually take, part of Tide's ongoing Business Benchmark Index, published by the business banking company itself.
Year2026
PublisherBrand, Tide
Relevance to WellbeingWellbeing practice owners are business owners too, and this data suggests they're just as likely to skip the rest they'd happily prescribe to a client.
Our VerdictToo early to tell The sample is decent and the finding is plausible, but it's Tide's own research about business owners generally, not wellbeing practices specifically.
Our Summary
  • Five hundred respondents is a proper sample, not a poll of forty people who follow the brand on LinkedIn.
  • It's commissioned by Tide, a bank with obvious reasons to care about founder overwork, so read the framing with one eyebrow raised.
  • The comparison to statutory employee leave gives practice owners a sharp, useful hook.
  • It covers UK business owners broadly, not therapists, coaches or healers specifically, so the wellbeing angle is inferred rather than measured.
Our Geo ViewApplies broadly, but the statutory leave comparison is a UK employment law reference and won't translate directly to other jurisdictions.
Abstract of wellbeing niches and revenue flow
Recognise how this might impact your practice

Why this might matter to you

  • Coaching: this matters because a coach who never takes a day off is quietly modelling the exact behaviour they're paid to help clients unlearn.
  • Therapy: this matters because burnt out therapists make worse clinical decisions, and nobody puts that on the intake form.
  • Training: this matters because a trainer running on no rest tends to notice their own form slipping before anyone else does.
  • Alternative Healing: this matters because "healer" and "never switches off" is not the branding anyone's going for.
  • Clinical: this matters because clinic owners carrying full caseloads with zero leave are one busy month from a serious mistake.
  • Retreat/Centre: this matters because a retreat that sells stillness while its owner hasn't had a weekend off since March is a hard story to tell straight.

Where this came from

Tide reports that around a million UK business owners take no annual leave at all, and that the average founder gets by on fifteen days a year.

Tide, published 2026 as part of the Business Benchmark Index.

Credibility flags: sample of 500 UK business owners disclosed; survey methodology beyond that not spelled out; publisher is a business bank with a clear interest in the founder wellbeing conversation.

How we scored this

A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.

55%
Practice fit, 25How new, 100How solid, 50

Marked down on how solid the method is, since it's brand-commissioned without full methodology disclosure, but the decent sample size and strong recency kept the overall relevance score from sinking further, even though practice fit is general rather than wellbeing-specific.

Faces of satisfied clients
It's worth considering changes to your marketing practices

What this means for your marketing

  • Put your out-of-office reply live before the next long weekend, and actually mean it.
  • Say plainly in your next newsletter that you took proper time off, if you did, clients notice when you don't hide it.
  • Brief whoever answers your enquiries on covering for you while you're away, so "always on" doesn't become your default reputation.
  • Add a line to your bio about the boundaries you keep, before a client wonders why you replied to their email at midnight.

Who this is most useful for

Practice typeRelevanceRecommended action
CoachingHighUse the stat to talk openly about rest as part of the coaching offer, not an afterthought.
TherapyHighFlag it in supervision or peer discussion as a professional risk worth naming out loud.
TrainingMediumBuild recovery days into your own schedule before you build them into a client programme.
Alternative HealingMediumLet your booking page show real closed days, not just implied availability.
ClinicalHighReview caseload cover so leave doesn't quietly disappear from the diary.
Retreat/CentreMediumMake sure the person running the retreat is also, occasionally, on one.

Best before

Best before: worth revisiting when Tide publishes its next Business Benchmark Index, likely in 2027, or sooner by checking the current figures directly at Tide.

What next?

Most practice owners will recognise the fifteen-day founder before they recognise themselves in the mirror.

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