The wellness economy is growing faster than everything else, apparently

Global Wellness Institute reckons the wellness economy was worth $6.8 trillion in 2024 and will keep growing faster than the wider economy for years to come, according to their 2025 monitor. This includes practices like yours, in the loosest possible sense of "includes".

Page updated: 13 Aug 2026

Whole-practice growth for wellness practices. Rooted in Wiltshire, UK, working worldwide.

Practices sit inside a sector that is, by most accounts, doing very nicely for itself, which is not quite the same as any single practice doing nicely for itself.

Original Research	GWI forecasts the wellness economy will outgrow global GDP every year to 2029
Source	https://globalwellnessinstitute.org/press-room/statistics-and-facts/
Overview	The report models the size of the global wellness economy and its projected growth, compiled and published by the Global Wellness Institute's own research arm.
Year	2024
Publisher	Industry body, Global Wellness Institute
Relevance to Wellbeing	It's a solid headline stat about the sector's momentum generally, but it doesn't single out coaching, therapy, training, healing, clinics or retreats in particular.
Our Verdict	Too early to tell the numbers are real enough, but they're macroeconomic scaffolding, not proof your own client list is growing.
Our Summary	Confirms wellness spending is outpacing the general economy, which is at least reassuring. The 7.6% figure is a forecast, not something that's actually happened yet. GWI has tracked this sector for years, so the trend has some history behind it. None of the six practice types get a specific mention; it's all one big number.
Our Geo View	Applies broadly to all countries

Abstract of wellbeing niches and revenue flow

Recognise how this might impact your practice

Why this might matter to you

Coaching: this matters because a growing sector makes it slightly easier to justify your rates when someone asks why coaching costs what it does.
Therapy: this matters because a rising tide in wellness spending won't fill your diary on its own, but it does make the value conversation a bit less awkward.
Training: this matters because a bigger wellness economy might eventually mean bigger corporate budgets for staff wellbeing training.
Alternative Healing: this matters because sector growth gives a bit of cover when sceptical relatives ask if this counts as a "real" business.
Clinical: this matters because clinics chasing private spend can point at a growing market instead of just hoping.
Retreat/Centre: this matters because a bigger wellness economy suggests, in theory, more people willing to spend a week's wages on a week away.

Where this came from

Global Wellness Institute says the wellness economy will keep beating global GDP growth right through to 2029.

Global Wellness Institute, Statistics & Facts hub, drawing on the Global Wellness Economy Monitor 2025, published 2024.

Credibility flags: methodology is economic modelling and forecasting carried out by GWI's own team; sample size not applicable, as this is estimation rather than a survey; publisher type is an industry body with an obvious interest in the sector looking robust.

How we scored this

A relevance score out of 100, built from three things: how well it fits the six practice types, how recent it is, and how solid the methodology behind it is.

58%

Practice fit, 50How new, 100How solid, 25

Marked down on how solid the method is, since this is modelling rather than measurement, but it scores well on recency and only middling on practice fit, given it covers wellness broadly rather than any of the six practice types by name.

It's worth considering changes to your marketing practices

What this means for your marketing

Put the $6.8 trillion figure somewhere quiet on your about page, if you fancy a big number nearby.
Say "the wellness sector's growing regardless" before a client wonders aloud if they're wasting their money.
Brief your team not to quote the 7.6% growth figure as if it promises more bookings for you specifically.
Use the stat in outreach to corporate clients weighing up wellbeing budgets, not in a leaflet for one-to-one sessions.
Keep the projection framed as sector-wide, never as a claim about your own practice's future.

Who this is most useful for

Practice type	Relevance	Recommended action
Coaching	Low	Use as background context only, not a selling point.
Therapy	Low	Mention sparingly; clients care about outcomes, not GDP.
Training	Medium	Useful when pitching corporate wellbeing budgets.
Alternative Healing	Low	Skip unless someone directly questions legitimacy.
Clinical	Medium	Handy when discussing private healthcare spending trends.
Retreat/Centre	Medium	Good top-line stat for investor or partner conversations.

Best before

Best before: revisit when Global Wellness Institute publishes its next Global Wellness Economy Monitor, expected roughly a year from now; until then, treat the 2029 projections as forecasts, not facts already banked.

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