Social Media Marketing Therapy Practice Social Media

Grow Your Practice Brilliantly!

Wild with Clare offers enormous growth potential for specific market niches - something truly extraordinary for buyers, and growthful for the founder and team. We're honoured to explore with you the possibilities for growing your transformation practice.

Photo of founders Ellie and Tim

1. Our Understanding of Your Needs

Following our commercials call, we've learned that much of the original version of this document is on the mark, and in a few places we've added new clarity.

The ambition here is clear and achievable. Wild with Clare is not a practice looking for its first clients. It is a practice with a proven offer, a founder with genuine credibility, and a growing sense that the current revenue ceiling has very little to do with the quality of the work.

What's sought is a more deliberate path to willing buyers. The current client base is real, but it skews toward people who find you by referral, social chance, or more rarely, who are ready to buy. That's a wonderful thing, but it's not a growth engine.

The ambition is to build revenues past £10k per month and establish Wild with Clare as a named and trusted presence in women's and couples niches where buyers are already looking for exactly the 'Wild' kind of experience. To be found in online places where browsers have both the means and the readiness to commit. That means moving beyond the warm circle, without leaving it behind. Building 'Wild' visibility in markets where discernment is high, price sensitivity is low, and referral, once established, is common.

The other need running beneath this is marketing that doesn't drain the founder. Clare is the product as much as the retreats are, which means burnout is a business risk, not just a personal one. The programme we're proposing is designed with that in mind at every stage.

2. Our Response

2A Current Situation

None of this is unusual at this stage of a practice's growth. It is precisely the gap we are built to close. This costed creative proposal explains how this project will unfold.

Photo of optimistic sunrise

2B Programme Aims

We propose to address the above, by delivering visibility and growth over a 12 month timeframe, with a focus on building revenues and establishing the brand within specific market niches. Project aims:

  1. build revenues to £8k per month by Dec 2026, and £12k per month by Jun 2027
  2. establish the brand within its niches as a leading provider of transformative rewilding retreats, fortified by a unique ethos, perhaps even build out a manifesto
  3. increase the events portfolio to attract early-bird bookings to stimulate early cashflow and brand voice - eg Wild Portugal, Wild Devotion, Wild Love
  4. create a sturdy resource pool, including a comprehensive website, social media presence, audience insight and engagement, blogs, and integrated marketing materials.
  5. build whole-practice resilience - not just new clients but repeat purchase, compliance, appealing practice values, and admin reduction for Clare in particular, but the team also, preventing burnout during the growth.

2C Marketing Shape

Our work will test and optimise multiple channels of outreach and aspects of website conversion. It's the trial and error that eliminates waste, and increases certainty. It's the only way to grow your practice towards its aims.  Your marketing will acquire a kind of shape:

yourpracticea.i.socialadvertisingdirectoriesinfluencerssearchforumsaffiliatespressyour websiteoutreachpromiseprocessesoutcomesmanifestostoriesuniquenessemotionplayfulnessscenariosbookings

2D Burst start, gradual partnership

We propose a done-for-you marketing programme, comprising the following:

  1. PLAN: An initial burst of  (eg we explore issues such as LinkedIn, Pinterest, Youtube, Facebook, Booking Intermediaries, Podcasts, TikTok, men, corporate...)
    1. our initial development work (early Jun) - research, niche and channel selection, proposition, strategy and planning
    2. agreement day (6 hour meet early Jun) - to agree 1a, the programme ahead, and your comfort with the growth ramp and aims
    3. content week (mid Jun) - message development, social and content plan
    4. content day (4 hour meet mid Jun) - to review, revise, agree the work of 1c
    5. capture day (late Jun/early Jul) - to film, capture and amass content for 2026
  2. MAKE: A secondary burst of substantial website improvement, to quickly establish a website with rich content, good search and A.I. engine relevance, conversion funnels, and optimised landing pages for all offsite activity - in short, a welcoming and productive centre.
  3. RUN: Then gradually, we build your visible reputation online and generate enquiries from buyers who truly value your work. You deliver those experiences just as you've always done, only now with more numbers, frequency and confidence.
  4. STOKE: We work together to learn-improve-repeat, and in time, to establish you as the go-to practice for discerning buyers seeking transformative rewilding experiences. As the income and client base grows, so does the knowledge base and the confidence in what works.
  5. PATTERN: It's worth noting a pattern across some retreat businesses is: Instagram builds the audience, website converts it, booking platforms catch the spillover and email chases the undecided. We'd suggest this is a pattern to surpass - because you already have strengths in these areas. Your team's personal credibility and appeal - visible across all channels - is the actual product. Buyers aren't just buying an event, a location and a vibe; they're buying access to people they've come to trust. That has direct implications for how the business positions itself online. It's the kind of clarity question that sits upstream of all marketing decisions.

2E A Safe Investment

2F Tapered Payment Schedule

In total, we're proposing (A) £5.3-6.8k for research, strategy, website, search, A.I. and social setup, (B) an initial visual production budget of around £4k, and (C) approx £1.1k monthly engagement work, as follows:

Photo of optimistic sunrise

3. Where We'll Find Your Buyers

The channels below are not a menu. They are a map. Two kinds of territory, each with a different clock and a different kind of return. We use both, because the practice needs momentum now and roots for later.

3A Attention-Based Marketing: the fast build

These are the channels where Wild with Clare can become visible to people who don't yet know they're looking. Short-form content, algorithms, search intent, and the scrolling hours. They reward consistency and creative clarity, and they can move quickly when the content lands well.

3B Relationship-Based Marketing: the slow build

These are the channels where trust compounds over time. Slower to ignite, harder to manufacture, and considerably more valuable once established. Be here as much as you can. Again, these are not the menu, just a potential map. The real work comes when we trial.

3C Candidate channels

Women's Professional Networks

AllBright, Ellevate Network, Female Entrepreneur Association, Lean In, Dreamers & Doers, Entreprenista, Enterprise Nation, Everywoman, LinkedIn (Sacred Feminine Groups), LinkedIn (Conscious Women Groups), LinkedIn (Women's Wellness Groups), LiinkedIn (Weomen's Health Groups)

Retreat Booking Marketplaces

BookRetreats, Retreat Guru, Tripaneer, BookYogaRetreats, Vacayou, Healing Holidays, Yovada

Solo Female Travel Communities

JourneyWoman, Wanderful, Solo Female Travelers, Girls Love Travel, Female Solo Travel Network (search Facebook)

Breathwork, Somatic & Plant Medicine Communities

Institute for Holotropics / GTT, Biodynamic Breathwork (BBTRS), Somatic Experiencing International, IFS Institute, Psychedelic Alpha, Fluence, Alchemy of Breath, Clarity Breathwork, r/breathwork, r/PsychedelicTherapy, r/spirituality, r/feminineenergy

Women's Circles & Red Tent Communities

Red Tent Temple Movement, Wild Woman Project, Sacred Woman Collective, Women's Circles UK (search "Women's Circle [city]" on Chat GPT, Google, Bing, Facebook, Instagram)

Professional Practitioner Networks

BACP, UKCP, Yoga Alliance, Yoga Alliance Professionals UK, Inclusive Employers

Podcast Discovery Tools

Podchaser, Listen Notes

UK Events & Festivals

Mind Body Spirit Festival, Hay House UK Events, Wellness in the Wild, ReBalance Bath Festival, VERVE Festival (Cranborne Chase, 2026, search directly for tickets), Stylist Remarkable Women

We'll be making our steady best efforts to gain attention across these channels, but much preparation and genuine presence needs to be established first. Which takes time. Only quality content and real relationship are likely to build the kind of trust these audiences require.

4. Timelines

Brilliant sunrise casting long shadows, metaphor for market expansion

4A Four Phases

  1. PLAN - Discovery & Strategic Foundation (approx Week 1-2)
    • Deep-dive discovery session exploring your unique transformational methodology
    • Define in detail your ideal client archetypes (eg burnouts, new beginnings seekers, spiritual explorers, corporates, overwhelmed etc)
    • Refine the existing written voice to address all niches
    • Map the complete client journey from awareness to booking
    • Research retreat, travel and wellness market positioning
    • Channel strategy development for UK and overseas markets
  2. MAKE - Creative Development & Content Strategy (approx Weeks 3-7)
    • Website content and messaging framework
    • Funnels that engage and appeal
    • Photography and video creative brief development
    • Search and answer content that attracts your ideal clients organically
    • Search engine optimisation foundation
    • Photography and video production 
    • Campaign setup across chosen channels 
    • Social profile optimisation and content planning
  3. RUN - Launch & Optimisation (approx Week 8)
    • Soft launch with selected audiences
    • Performance monitoring and initial adjustments
    • Cohering campaign insights and management
    • Full campaign activation
  4. STOKE - Learn > Improve > Repeat (approx Week 12 onwards)
    • Monthly review and reflection
    • Changes and activation

Timescales above are approximate and depend on your availability to a degree. We anticipate starting Tue 2 Jun. Does this timeline suit?

4B Creative Strategy

Visual Identity Approach (for dicussion)

Messaging Framework Ideas (for discussion)

4C Emotional Leadership & Presence

Clare's credibility is not built through credentials alone. It is built through the quality of what she puts into the world. Emotional leadership means showing, consistently and without performing, what it looks like to live close to this work. Not broadcasting or promoting. Simply witnessing, reflecting, and occasionally saying the thing that the buyer has been carrying alone.

We'll be making our steady best efforts to gain attention in the premium channels, but much preparation and exclusivity needs to be established first. Which takes time. And of course, there are no guarantees. Only quality content and understatement are likely to enable these kinds of connections.

5. Agreement

5A Your Part - You'll be...

5B Our Part - We'll be...

5C The Professional Agreement

5D Professional Boundaries

5E Investment Protection

Photo of optimistic sunrise

6. Reassurance

6A What Our Clients Say

6B Regulatory Excellence

6C Partnership Conclusion

6D Excellence Commitment

Other niches we serve

Explore other niches we serve:

7. Why Sunlight Creations for your Marketing?

Ellie and I have personally experienced profound transformation through many healing modalities - from traditional therapy to energy work, psychedelics to meditation, breathwork to spiritual mentorship. We understand how real transformation happens and how to communicate its value to those ready to invest in their evolution.

We specialise in spiritual and wellness marketing because we know this work genuinely changes lives. Your gift of creating transformative experiences deserves marketing that matches its sophistication and power. We're excited to help you reach the discerning souls who are seeking exactly what you provide.