Positioning and Pricing
What you charge tells clients what to expect before you've said a word.
What you charge tells clients what to expect before you've said a word.
Priced like an apology, mostly Most practices charge for reassurance, not for the room, the training, or the years it took to get good. You'll learn what your price announces, and how to make it say something braver.
You look at the practice down the road, note their prices, and go ten pounds under, on the sly, like you're getting away with something.
It feels responsible, like buying the own-brand teabags.
Clients don't read it that way. A lower price reads as a warning label, not a welcome mat.
The client paying less wants to know why. What you know, what you've got, or what's wrong with the boiler.
Wellness marketing deep dives: key ideas that underpin this:
Full picture: practical guidance on this topic:
Cheap doesn't say sensible. It says something's missing, and the client's job is to find out what.
You check the calendar, see every slot taken, and feel the satisfaction of a woman with a full clothesline, pegs out, sheets up, job done.
It looks like proof. It's a full diary paying you in exposure and gratitude, and neither covers the mortgage.
Every evening booked at a rate you set three years ago is an evening handed to a stranger for free, more or less.
Good to know: Whatever's on your mind here, and however your practice's specifics play in, this is what specialist agencies take care of - so you can get on with running your practice. Happy to help ease your mind, if it'd be useful.
Attention has gone up in price like everything else, the electricity, the coffee, the parking.
Reaching a stranger online now costs 22% more than it did in 2024.
You won't see the number on a bill. You'll see it in the two hours you spent on a post that earned four likes and no bookings.
A vague update wishing everyone a lovely week no longer earns its keep. It used to coast. Now it just sits there.
Raising awareness is what you call it when nothing measurable happened.
You can post daily, film yourself doing stretches in good light, share your morning oat routine. None of that is positioning.
Positioning is the one sentence a client says to her sister over the phone, explaining why she picked you and closed the other three tabs.
If that sentence doesn't exist yet, clearly and in your own words, the personality online is doing a lot of decorating with no foundation underneath.
You want the sentence, not the highlight reel. Clients repeat sentences. Nobody repeats a vibe.
You can build your own pricing structure, keep it current, check it against the market every quarter like a woman rotating the mattress.
That's a real job. It takes real hours, every month, forever, and it's never quite finished.
Rate your practice: score your practice:
Or you hand the maintenance to us and spend those hours with clients instead, the part you trained for.
Someone keeps the price list current - it doesn't have to be you at eleven on a Sunday.
Find out in minutes where your pricing is costing you, and what to charge instead. Score your practice
A good sign. We have an ecosystem, a visual river and a story garden that have been waiting for a practice like yours. Come and find out what we mean - the coffee's hot and the discovery call goes properly both ways.
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